A Shopify Plus store doing about £2.4M in annual revenue contacted SynthWeb in week 1 of an Ecom Sprint with a problem most ecom founders eventually face: their site was taking 7 seconds to load on mobile, their Lighthouse score was…
IP and Source Code Ownership With an Offshore Engineering Team: Exactly How We Handle It
IP Ownership offshore development team: IP and Source Code Ownership is the most important legal issue for UK and US founders considering an India-based engineering team. Before signing any agreement, you need to know exactly who owns the code, intellectual property,…
How We Built AIJAVAN’s React Native Push Notification System (and Why We Switched from FCM)
AIJAVAN, the consumer mobile app SynthWeb has been building and supporting since 2022, sends roughly 40,000 push notifications a day across iOS and Android. This post walks through how we built the React Native push notification system, the architecture decisions we…
London Senior Developer vs India Engineering Pod: Real Cost Breakdown for 2026
If you are a Series A CTO or a funded founder in London considering whether to hire a senior developer locally or build an engineering pod with an India-based partner, the honest answer comes down to four numbers: total annual cost,…
AI Agents & Autonomous Workflows
In 2025, AI agents have emerged as pivotal tools in transforming business operations, offering both remarkable efficiencies and introducing new complexities. The Rise of AI Agents AI agents are autonomous systems capable of planning, scheduling, executing, and refining tasks based on…
Growing Tech Industry of Guwahati: Synthweb’s Vision in the Making
In recent years, Guwahati has begun to emerge as more than just the gateway to the Northeast. It’s becoming a growing hub for innovation, digital transformation, and technology-led entrepreneurship. While the city might not yet rival the likes of Bengaluru or…
Revolutionizing User Experience: The Transformative Impact of Personalization in the Digital Era
In the fast-paced world of digital interactions, personalization has emerged as a transformative force that enables businesses to deliver relevant and tailored experiences. Today’s consumers are no longer satisfied with generic messaging or standard offers; they expect brands to understand their…
Unlocking the Power of Data Analytics: Leveraging Analytics to Drive Business Growth
Introduction to Data Analytics Data Analytics has emerged as a critical enabler of business growth and innovation, providing organizations with the insights and intelligence they need to make informed decisions and drive strategic initiatives. By leveraging advanced analytics tools and techniques,…
Tech Trends 2023: Embracing Augmented Reality in Web Development
Augmented Reality (AR) has transcended the realm of science fiction and is now reshaping how we interact with the digital world. As technology continues to advance, businesses are capitalizing on the potential of AR to deliver immersive web experiences.