Job Description:
The Performance Growth Lead will play a critical role in driving measurable business growth at SynthWeb by leading performance marketing, lead generation, campaign execution, sales enablement, client growth, and team development initiatives. This role is responsible for managing and optimizing growth strategies that directly impact revenue generation and long-term business expansion.
The position requires ownership of growth initiatives from strategy to execution, ensuring that marketing and sales activities work together to create scalable and predictable growth. The Performance Growth Lead will optimize acquisition funnels, improve conversion rates, and implement data-driven marketing campaigns across multiple channels including paid advertising, email marketing, outbound outreach, and organic growth initiatives.
In addition to executing campaigns, this role will focus on building structured growth systems, improving marketing automation, and developing scalable processes that support consistent lead generation and client acquisition. The role also involves mentoring junior marketing team members, strengthening collaboration between marketing and sales teams, and improving overall marketing performance across the organization.
Why Join SynthWeb as a Performance Growth Lead?
- High-impact role with direct influence on company revenue and growth
- Opportunity to build, scale, and own growth systems end-to-end
- Work in a fast-growing startup with real ownership and autonomy
- Leadership exposure and opportunity to shape the company’s marketing culture.
Responsibilities:
- Performance Marketing & Paid Campaigns
● Plan, execute, and optimize Meta Ads and performance marketing campaigns. Improve results through A/B testing, audience targeting, creative experimentation, and budget scaling while tracking KPIs like CPL, CPA, CTR, ROAS, and ROI. - Lead Generation & Demand Growth
● Drive high-quality leads via email marketing, outbound campaigns, ads, and landing pages. Build lead pipelines, nurture prospects, and improve lead-to-client conversion. - Email Marketing & Marketing Automation
●Manage cold outreach, newsletters, and automated workflows. Optimize deliverability, engagement, and conversions while maintaining best practices. - End-to-End Campaign Strategy & Execution
● Plan and execute integrated growth campaigns across ads, email, social, landing
pages, CRM, and content
● Manage campaign timelines, experimentation, performance tracking, and reporting
● Scale high-performing campaigns and continuously refine underperforming ones - Sales Enablement & Revenue Support
● Support sales teams with remarketing funnels, outreach templates, and nurturing workflows to improve pipeline quality and closing rates. - Client Campaigns & Growth Support
● Participate in client discussions to support strategy, reporting, and optimization
● Deliver performance insights, growth recommendations, and upsell opportunities
● Support execution of client acquisition, retention, and growth campaigns - Analytics, Tracking & Performance Reporting
● Track campaign performance, generate insights, run growth experiments, and use data to guide optimization and scaling. - Growth Strategy & Experimentation
● Run structured growth experiments across acquisition and retention channels
● Test new creatives, audiences, funnels, partnerships, and positioning strategies
● Contribute to market expansion, competitive research, and product positioning - Mentorship, Training & Team Development
● Train and mentor junior marketers, interns, and new hires
● Create SOPs, playbooks, training materials, and documentation
● Review work, provide feedback, and maintain execution quality
● Help build a high-performance growth culture at SynthWeb - Cross-Functional Leadership & Ownership
● Collaborate closely with leadership, sales, design, tech, and content teams
● Take ownership of growth targets, campaign outcomes, and revenue impact
● Proactively identify bottlenecks, opportunities, and process improvements
● Thrive in a fast-paced startup environment with high ownership and accountability
